4 Reasons Grocers Choose SMB

Employee Benefits Tailored to Your Grocery Business & Workforce

The Team

Attract Top Talent · Comply With ACA · Manage Benefits Expenses

Meet Chris Cooley and John Yerger


Chris Cooley
Principal & Co-Founder
SMB Benefits Advisors

John Yerger
Principal & Co-Founder
SMB Benefits Advisors

Chris and John started SMB Benefits Advisors ("SMB") to provide a customer-focused benefits advisory model that is unique in several ways. SMB provides customers with a Personal Employee Benefits Concierge - a real person who works with you to understand your business objectives, budget and workforce.

While many competitors merely get quotes, present them, then leave the business owner to figure out the rest, John and Chris know instinctively as business owners that there was a better way to serve clients.

They've combined their understanding of employee benefit solutions, business, workforce management and labor laws to build a customer-focused business model that delivers value to small-medium businesses across the U.S.

Chris Cooley is a Principal and Co-founder of SMB. Chris primarily focuses on the helping client's with their employee benefits needs, as well as, the firm’s marketing and development efforts. Clients also rely on him as an HR and workforce management advisor who understands business from a variety of perspectives.

Prior to SMB, Chris and John Yerger co-founded MyHRConcierge. MyHRConcierge provides workforce management services to help business owners across the country focus on growing and creating value for their companies rather than managing the headaches of administering and complying with labor laws.

Prior to MyHRConcierge, Chris served as a C-level Financial and Accounting executive for venture capital backed platform companies. In addition to his financial roles, he has also overseen HR and IT teams and worked closely with operations and sales. Chris brings solid experience with mergers and acquisitions including due diligence and the integration of more than a dozen companies.

Chris began his career in public accounting with Ernst & Young, where he served on both public and non-public engagements across numerous industries.

John Yerger is a Principal and Co-founder of SMB. John primarily focuses on the helping client's with their employee benefits needs, as well as, the firm’s operations and client development. With expertise in cross-functional operational strategies, John brings unique skills and knowledge that enables SMB to deliver value to its clients. As an executive for national and international organizations, John has been counted on to create customer-focused, yet sustainable, scalable and efficient operations.

Prior to SMB, Chris and John Yerger co-founded MyHRConcierge. MyHRConcierge provides workforce management services to help business owners across the country focus on growing and creating value for their companies rather than managing the headaches of administering and complying with labor laws.

John has managed both start-up and high-growth companies. John also has extensive call center management and customer service delivery, purchasing, logistics and inventory control experience for some of the nation’s premier companies in the distribution and technology industries. He also participated in the acquisition, transition and implementation of one of the largest wireless broadband business units in the country.